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	<title>Comments on: Balanced Business: Balanced Advertising</title>
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	<description>On balancing living with life</description>
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		<title>By: Beth Charette@mintlegosets</title>
		<link>http://oneyeartightrope.com/blog/2010/01/business/balanced-business-balanced-advertising/comment-page-1/#comment-95</link>
		<dc:creator>Beth Charette@mintlegosets</dc:creator>
		<pubDate>Tue, 12 Jan 2010 07:15:11 +0000</pubDate>
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		<description>Yes, the best minds in advertising agree that you have to sell what the product can do for the consumer first and foremost. The number one concern of advertising must be &quot;the promise.&quot; That is, the product must quickly tell the potential customer what it is that the product or service promises to do for the client.  Without the promise, the advertisement is dead before it begins.
.-= Beth Charette@mintlegosets´s last blog ..&lt;a href=&quot;http://www.toysperiod.com/blog/legends-and-myths/elf-lore-one-with-earth-and-nature/&quot;&gt;New Article: Elf Culture: One with Nature&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Yes, the best minds in advertising agree that you have to sell what the product can do for the consumer first and foremost. The number one concern of advertising must be &#8220;the promise.&#8221; That is, the product must quickly tell the potential customer what it is that the product or service promises to do for the client.  Without the promise, the advertisement is dead before it begins.<br />
.-= Beth Charette@mintlegosets´s last blog ..<a href="http://www.toysperiod.com/blog/legends-and-myths/elf-lore-one-with-earth-and-nature/">New Article: Elf Culture: One with Nature</a> =-.</p>
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