Many marketers will tell you the key to having a good customer base is to have a lot of people talking about your product. While this is true – and proven – I think the exact science of getting these people to talk is the true mystery. That’s what marketing is, in essence: getting people to talk about your product (positively is the goal of public relations).
So if you have a small business, especially online, how do you get people to talk on your $0 advertising budget? The same way you got that good job you quit (or are working on quitting): networking. We won’t get into how to network right now, but rather why to network.
