Marketers, advertisers, and business owners are constantly trying to dream up new ways to get the word out about their products and convince consumers that their products are the only products which fulfill a want or need. No matter what industry, this is the constant struggle. Whether successful or unsuccessful, there have been extreme measures [...]
Many marketers will tell you the key to having a good customer base is to have a lot of people talking about your product. While this is true – and proven – I think the exact science of getting these people to talk is the true mystery. That’s what marketing is, in essence: getting people [...]
One Year Tightrope is a blog about finding balance while owning a small business, working from home, or being a college student. You can be updated with new content by subscribing to Entries (RSS).
